Get ready for a wild ride through Idaho like you've never seen before! POTATO is a mashed-up mix of everyday Idahoans doing everyday things.

From motorhome racing to ballet dancing—Indian Relays to river surfing—POTATO celebrates the caring spirit of Idaho— where good neighbors with tall fences embody the values of community, fun, and family.

Join us on this immersive journey that will leave you feeling refreshed, connected, and utterly charmed by the beauty of Idaho and its people.

Check out our POTATO Swag!